Originating from Canada, Mikayla holds both a BA and MSc in Clinical Psychology. Throughout her studies she had developed an interest in consumer behaviour further leading her to be appointed as Franchising Coordinator at AiA. In this role she focuses on brand selection and on boarding of the franchise systems which the firm represents. Once the brands are on boarded, she helps with strategic planning and marketing which includes advertising on industry leading portals and social media. She assists with business development and is responsible for the careful selection of Franchisees for the brands that AiA represents. She also assists with property sourcing for the brands with a key focus on finding the perfect site for the franchisees.
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